Best Hour of Their Day | Podcast

Thinking about buying an Ice Barrel for your gym? This video breaks down the pros, cons, and business impact of adding cold therapy to your gym's recovery services. Learn how to maximize the benefits for your members while deciding if it’s the right investment for your Affiliate. -- Looking to boost revenue at your CrossFit Affiliate? Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course -- CLICK HERE to learn more about Affiliate University -- CLICK HERE to learn more about Push Press Gym Software -- CLICK HERE to learn more about Ice Barrel and cold therapy --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

This episode of Behind the Knowledge dives into the inspiring journey of Coach Josh Melendez, from his early days as a novice CrossFit coach to earning a Level 4 credential and joining CrossFit Seminar Staff. Through resilience, dedication, and a relentless pursuit of feedback and education, Josh shares valuable lessons on overcoming challenges, building trust, and becoming a leader in the coaching world. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:55 - osh Melendez: Level 4 Coach and Seminar Staff 5:09 - First Coaching Experience: From Athlete to Leader 6:22 - The Impact of the CrossFit Level 1 Certification 8:18 - Becoming a Gym Owner: Transitioning from Coach to Business Leader 9:54 - Deep Dive into Coaching Education and Online Courses 11:02 - Key Takeaways from the CrossFit Level 2 Certification 13:19 - Restructuring Programming and Gaining Athlete Trust 17:02 - Continuous Learning: Online Courses, Certifications, and Mentorship 21:08 - The Road to the CrossFit Level 3 Credential 25:03 - Internship Challenges and Lessons with Seminar Staff 29:10 - Overcoming Feedback and Building Resilience 33:09 - Achieving the CrossFit Level 4 Credential 34:48 - Joining Seminar Staff: The Reward of Persistence 38:18 - Building a Culture of Development with Coaching Staff 42:26 - Final Reflections: The Power of Perseverance and Leading by Example --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Fern dives into the "3 Essential Questions" every CrossFit Affiliate Owner must answer to build a successful gym. These foundational questions help clarify your business purpose, define the game you’re playing, and ensure you’re on the right track for long-term growth. Discover how addressing these critical points can close the strategy gap and set your affiliate up to thrive. -- Grab the “Raise Prices Without Pissing Off Your Members” Mini-Course -- BOOK A FREE CALL & LEARN HOW TO GROW YOUR AFFILIATE https://www.besthouroftheirday.com/affiliate-university -- LEARN MORE ABOUT PUSH PRESS GYM SOFTWARE https://www.pushpress.com --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Jason and Fern dive into the topic of gym rate increases, covering why they’re essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support. This discussion provides actionable strategies for Affiliate Owners to increase rates confidently while improving the overall member experience. -- ⁠CLICK HERE to grab the “Raise Prices Without Pissing Off Your Members” Mini-Course⁠ -- Learn more about Affiliate Universityhttps://www.besthouroftheirday.com/affiliate-university -- Learn more about Push Press Gym Softwarehttps://www.pushpress.com -- 0:00 - Introduction 1:21 - The inevitability of raising rates in business 5:02 - Low-ticket versus high-ticket pricing strategies 10:14 - Addressing members on grandfathered rates 16:02 - Recognizing members who support a rate increase silently 18:52 - Keeping up with operating expenses as a reason for rate increases 23:22 - Covering costs for staff, systems, and fulfillment 25:57 - Why value-added improvements make rate increases logical 30:22 - Communication strategies for a smooth rate increase 32:56 - Addressing members’ concerns about increased rates in person 34:36 - Ideal lead time for notifying members about rate changes 37:11 - Real-life scenario: gym acquisition challenges due to poor finances 41:02 - Adapting to uncontrollable external changes in business 46:45 - Strategies for handling member feedback on rate increases --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

In this episode of Behind the Knowledge, Bill Anthes, founder of Between the Ears, discusses why mental resilience is just as essential as physical strength. Bill shares insights from his work helping people unlock their potential through mental and emotional fitness, emphasizing how building mental toughness can transform both athletic performance and everyday life. This conversation is a must-watch for coaches, athletes, and anyone looking to strengthen their mindset. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠ https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 2:00 - Bill Anthes' Journey: From Military to Coaching 7:05 - Learning to Adapt Coaching Styles to Different Athletes 14:25 - Founding Between the Ears: Bridging Mind and Body 19:30 - The Importance of Psychological Tolerance in Fitness 27:45 - Balancing Physical Challenges with Mental Resilience 38:45 - Practical Tips for Coaches to Inspire Mental Toughness --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Discover a new, cost-effective healthcare solution designed specifically for CrossFit coaches and affiliate owners. This program offers affordable coverage without relying on traditional insurance, allowing coaches to access essential health services, proactive care, and mental health support. Learn how this unique option is helping CrossFit professionals stay healthy while saving on medical costs. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Learn more about CommunityCare from the CrossFit Medical Society https://www.crossfitmedicalsociety.com/communitycare -- Learn more about Push Press Gym Management Software www.pushpress.com -- Learn more about ComimunityCare from CrossFit Medical Society https://www.crossfitmedicalsociety.com/communitycare --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- 0:00 - Introduction 2:00 - Fear of Being “Money Hungry” 4:00 - Positive Member Reactions 8:00 - Building Confidence as an Owner 14:00 - Budgeting and Paying Herself 26:00 - Investing in the Gym 32:00 - Advice for Other Affiliate Owners --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:47 - Spencer Nicks’ Journey to Coaching 5:00 - Early Coaching Experiences and Level 2 Certification 15:02 - Transitioning to Holistic Coaching 22:04 - Combining Performance with Personal Development 30:06 - Shifting from Authority to Collaboration 39:05 - Building Trust with Clients Beyond Fitness --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 1:06 - Kelli Wunsch Bought Aliso CrossFit 4:07 - Implementing Rules and Systems 7:49 - Raising Membership Rates 12:18 - Open Gym Policy 16:07 - Value Before Revenue 23:41 - Asking for Help 32:24 - Lessons Learned --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Kapua and Bryson from CrossFit Huaka'i talk about the challenges of running a gym with multiple partners. They share how they successfully went from five owners to three by focusing on trust, clear communication, and mentorship. If you’re managing a business partnership or even considering partners, this episode offers practical tips to avoid common pitfalls and build lasting success. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 1:08 - Challenges and Successes in Gym Partnerships 6:33 - Building a Strong Coaching Culture 10:44 - Coach Development 14:17 - Leveraging Events and Member Engagement 27:22 - Business Growth & Four-Week Billing 39:06 - Expanding Programs and Future Plans --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Ryan Wheeler recap the first-ever in-person The Knowledge Pro event, where Coaches from around the world gathered for hands-on learning, evaluations, and community building at Classified Fitness in Yuba City, CA. They discuss the benefits of real-time feedback, the challenges of coaching large classes, and the importance of fostering a culture where athletes and coaches thrive. Look out for future events across the U.S. and we invite coaches to join The Knowledge Pro for continued growth and development! -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Brian and Gabby Boucher, owners of Mid-State CrossFit, explain how they built a strong, authentic culture that drives member retention. They share practical strategies for fostering community, balancing structure with flexibility, and creating an environment where members feel at home. Whether you're an Affiliate Owner or Coach, this episode offers valuable insights into using culture as a competitive advantage. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 – Introduction 0:41 – Meet the Bouchers 1:13 – Leaving Careers to Build Mid-State CrossFit 3:04 – Managing Multiple Roles as a Gym Owner 4:19 – Navigating Business vs. First Responder Life 6:17 – Building a Community-Focused Gym Culture 8:03 – Defining Mission and Vision at Mid-State CrossFit 9:15 – Challenges and Rebuilding During COVID-19 12:01 – Allowing Members to Shape Gym Traditions 14:08 – Managing Athlete Expectations and Culture 17:02 – The Role of Flexibility in Gym Management 19:07 – Rules vs. Guidelines in Gym Operations 20:47 – Kids at the Gym: No Childcare, No Problem 22:36 – Maintaining Gym Culture Through Guidelines 25:23 – Incorporating Technology to Run a Better Gym 26:09 – The Fear and Reward of Quitting Jobs for Gym Ownership 30:05 – Advice for Affiliate Owners on Authenticity --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Josh Melendez shares how he grew CrossFit Be Someone by staying true to the core CrossFit methodology. By focusing on effective programming, consistent coaching, and simple business practices, Josh avoided distractions and built a thriving gym. His story demonstrates how following the methodology not only drives results but also creates a sustainable foundation for long-term success. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 Introduction 0:44 Meet Josh Melendez and CrossFit Be Someone 2:28 The 4-Year Journey to Join Seminar Staff 5:23 Transition to Unlimited Memberships 7:18 Communicating Changes Effectively 10:23 Why Josh Closed Open Gym at His Affiliate 12:32 Aligning Gym Practices with CrossFit Methodology 14:21 Burnout, Reinvention, and Solutions 17:10 Raising Coaching Standards with Mentorship 20:00 Prioritizing Member and Coach Wellbeing with Holiday Closures 22:00 The Long-Term Impact of CrossFit Beyond Workouts 27:45 Lessons for Affiliate Owners on Sticking to What Works 30:12 Future Goals for Coaching and Gym Operations 33:20 Reflecting on Results-Driven Coaching --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Sam Dancer shares his journey of using fitness and spiritual growth to heal from the trauma of bullying and life’s challenges. Through coaching adaptive athletes and building inclusive programs, he highlights how resilience, community, and personal growth emerge from embracing both body and spirit. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠ https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- Learn more about Sam's non-profit - https://dancerlove.org/ -- 0:00 - Introduction 1:17 - Welcoming Guests 2:04 - Sam’s Early Life and High School Struggles 6:32 - Bullying Experiences 9:20 - Discovering Fitness and Mentorship 12:04 - College Training and Coaching Beginnings 15:07 - Founding a Non-Profit and Inclusive Gym 19:59 - Training Adaptive Athletes 24:01 - Shifting Focus to Community Fitness 27:06 - Meeting His Wife and Personal Growth 36:04 - Marriage, Challenges, and Overcoming Struggles 47:01 - Spiritual Experiences and Visions 52:16 - Becoming a Father 56:00 - Reflections on Coaching and Life Lessons 57:55 - Closing Remarks and Contact Information --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 00:00 – Intro 02:02 – Meet Kevin & Jen from CrossFit T1 04:00 – Transitioning into Gym Ownership: The Challenges 09:57 – The Importance of Being Present in Your Gym 12:17 – Kevin’s Big Decision: Leaving His Job for the Gym 15:38 – Lead Management & Immediate Follow-Up Success 18:10 – The Shift from Paid to Free Onboarding 21:00 – How Ambassadors Shape the T1 CrossFit Culture 24:12 – Coaches as Athletes: Building a Strong Coaching Unit 28:35 – The Compounding Effect of Working on the Right Things 34:01 – The Emotional Journey: Balancing Risk and Reward 37:00 – The Key to Growth: Focusing on Impact and Retention --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Taylor and Nick from Redemption Road Fitness discuss how CrossFit helped transform their lives after prison. They share inspiring stories of overcoming adversity, building community, and breaking the cycle of recidivism through fitness and coaching. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 Introduction and Victim Mentality Discussion 0:35 Meeting Taylor and Nick from Redemption Road Fitness 1:09 Impact of CrossFit in Prison: No One Goes Back 1:28 Taylor’s Prison Journey and Release 3:03 Clemency and Life After Prison 5:00 CrossFit's Impact on Community and Reducing Recidivism 10:02 Breaking Segregation Through CrossFit 16:01 Challenges in Prison Life and Redemption 19:39 Building Community and Accountability Through CrossFit 26:00 The Power of Mentorship and Leadership in Prison 30:12 Overcoming Challenges in Prison 38:04 The Importance of Hope and Perspective in Prison 58:03 First Meals After Prison 1:00:00 Taylor’s Journey to CrossFit Coaching 1:08:00 Redemption and Life Beyond Prison --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community. This conversation offers valuable insights for coaches looking to create meaningful impact in their gyms and beyond. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO ⁠⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:47 - Brad Marshall from Grater Culture CrossFit 1:05 - Brad’s Origin Story in Coaching 2:22 - Discovering CrossFit 3:07 - Starting Greater Culture CrossFit 5:12 - Helping Athletes Implement Change 7:17 - The Meaning Behind Greater Culture 9:06 - Coaching the Coaches 12:20 - Embracing Challenges 17:10 - The Role of Optimism in Coaching 19:02 - Inspiration in Coaching --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

UFC fighter and Olympian Ben Askren shares his approach to fitness, mindset, and balancing life after wrestling, while relating his experiences to the CrossFit community. He discusses the importance of training smarter with age, focusing on technique and intensity, and maintaining long-term fitness success. -- Check Ben's book "Funky: My Defiant Path Through the Wild World of Combat Sports" on Amazon. https://a.co/d/h6UdUhG -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Jason Ackerman interviews Evan Slaughter, a CrossFit comedian who shares his inspiring journey from addiction and being 85 pounds overweight to becoming a fitness influencer. Evan discusses his physical transformation, the role of CrossFit, and how comedy has helped him inspire others on their fitness journeys. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support

Michael Cazayoux shares his journey from CrossFit Games Champion and co-founder of Brute Strength to becoming a leader in coaching and personal development through Soul Searching Adventures. Michael shares how he overcame personal struggles, from addiction to building successful businesses, and how his passion for coaching evolved from fitness to deep, transformational work. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- Learn more about Soul Searching Adventures https://soulsearchingadventures.com/ -- 0:00 - Introduction 1:01 - Defining Coaching: Teaching vs. Coaching 2:15 - Introducing Michael Cazayoux: CrossFit Champion and Life Coach 5:00 - Wins and Struggles: Pat, Todd, and Mike Share 10:25 - Michael's Journey into Music and Creativity 15:00 - Overcoming the Challenges of Sales and Empathy 20:00 - Why Accountability is Key in Coaching 25:50 - Michael’s First Coaching Experience at Ute CrossFit 30:30 - Coaching at LSU: The High-Performance Athlete Experience 35:00 - The Shift from Brute Strength to Soul Searching Adventures 40:30 - The Power of Embracing Discomfort and Fear in Life 43:50 - The Impact of Pat’s Soul Searching Adventure with Michael 47:00 - Lessons Learned from Coaching Across Different Domains --- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support